Xelhua Beer - Triumphs Taste Bigger
For Xelhua, we designed a photography concept that allowed the beer to live naturally across different moments, seasons, and lifestyles, but created through an AI-driven production pipeline. Our goal was to portray a premium and modern lifestyle for the brand, without losing its artisanal essence and rich cultural identity. Using Midjourney as our base illustration engine, we generated art-directed environments built from Xelhua’s own world, textures, fruits, flowers, and objects reflecting the colors and mythology present on the can.
We extracted the brand’s palette to guide each composition and then integrated the product into each shot using Seedream for scene consistency and digital retouch for human interaction, lighting control, and material realism. The result is a fully AI-assisted photographic universe, where handcrafted roots merge with contemporary lifestyle aesthetics.
A beer made for giants, styled with giant visual impact.
Proudly Mexican.
We extracted the brand’s palette to guide each composition and then integrated the product into each shot using Seedream for scene consistency and digital retouch for human interaction, lighting control, and material realism. The result is a fully AI-assisted photographic universe, where handcrafted roots merge with contemporary lifestyle aesthetics.
A beer made for giants, styled with giant visual impact.
Proudly Mexican.
Client: Xelhua Beer
Fools
Services: Audiovisual Creation, AI Content Generation, Storyboarding.
Technologies: MidJourney, Kling, Krea & Seedream.
Year: 2025
Fools
Services: Audiovisual Creation, AI Content Generation, Storyboarding.
Technologies: MidJourney, Kling, Krea & Seedream.
Year: 2025