Xelhua Beer - Triumphs Taste Bigger
We created the first AI-animated commercial for Xelhua, the craft beer inspired by the giant who built the Great Pyramid of Cholula. Our challenge was to transform this ancestral myth into a contemporary visual narrative. We developed a comic-style aesthetic influenced by Frank Miller and mid-century Mexican poster art, reinterpreted with a modern color palette rooted in neomexicanismo. Using Midjourney, we designed monumental characters with dramatic shadows, pre-Hispanic symbolism, and a graphic language that treated the beer not as a product placement, but as a relic of power. We also generated backgrounds with an engraved, ancient look to unify tone, texture, and composition, using AI as a creative partner rather than a tool.
The commercial premiered at the Mañana Film Festival in Querétaro, where Xelhua served as a sponsor. The piece created a world that positions the beer as a ritual offering and a symbol of greatness. Through a hybrid workflow with AI tools like Midjourney, Nano Banana, and Kling, paired with cinematic storytelling and art direction, we turned mythology into contemporary audiovisual identity. Xelhua does not simply promote a beverage; it celebrates culture, territory, and the creative force that emerges when art, technology, and history come together to tell new stories about Mexico.

Proudly Mexican.
Client: Xelhua Beer

Fools
Julio Alanís: Founder
Rodrigo Salazar: AI head
Emmanuel Tovar: AI artist & edit
Paola Rincón: Account Manager

Services: Audiovisual Creation, AI Content Generation, Storyboarding.
Technologies: MidJourney, Kling, Krea & Seedream.
Year: 2025
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