Snickers Vote - Launch of new flavors
To celebrate the launch of three limited-edition Snickers flavors: Churro, Ice Cream, and Cheesecake, we created a visual campaign that fused generative AI and animation to bring each flavor’s texture and identity to life with playful precision. Using curated datasets, we trained AI models on each ingredient to achieve photorealistic details and color accuracy, then animated every element separately through green screen workflows to maintain clarity and avoid distortion.
We iterated, tested, and refined until we crafted the perfect churro (and maybe ate a few along the way).
The final result: irresistible textures, packaging with personality, and motion graphics that blend Snickers’ classic spirit with a fresh visual language. A line like “we iterated until we created the perfect churro” adds humor that captures the campaign’s experimental energy while staying true to Snickers’ unmistakable identity.

Taste its flavors!
Client: Snickers (Mars, Incorporated)
Agency Partner: Mirum

Fools
Julio Alanís: Founder
Daniel Mata: AI Art Director
Alfredo Romero: Motion Graphics & Composition
Sound Design: Tono 40
Antonio Cosca: Production Director
Paola Rincón: Account Manager
Luis Palma: Project Manager

Check the spot here!
Services: Audiovisual Creation, AI Content Generation, Storyboarding, Motion Graphics
Technologies: MidJourney, Kling, Replicate, Green Screen Compositing, Motion Graphics Editing.
Year: 2025
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