AI-Powered Snickers Brand Campaign

To celebrate the launch of three limited-edition Snickers flavors: Churro, Ice Cream, and Cheesecake, we designed a visual campaign that blends advanced generative AI techniques with animation, delivering a witty, playful twist that highlights both the flavors and the brand’s identity.

We trained AI models with curated datasets of each ingredient (cheesecake, churro, and ice cream) along with multiple texture variations to ensure visual accuracy and realism. Each ingredient was modeled and animated separately using green screen workflows to prevent distortions, all guided by a carefully crafted storyboard.

We iterated, tested, and refined… until we created the perfect churro (and maybe ate a few along the way!). The final result: irresistible textures, packaging with its own personality, and animated motion graphics that balance Snickers’ iconic brand essence with fresh visual novelty. That playful line “we iterated until we created the perfect churro” adds a humorous touch that mirrors the spirit of innovation without ever losing Snickers’ authenticity.

By merging AI-driven creativity with brand storytelling, this campaign demonstrates how emerging technologies like generative image models and AI-powered animation can be seamlessly integrated into commercial production pipelines. The project not only captures the indulgent personality of Snickers but also shows how innovation and humor can work together to reimagine product launches turning limited-edition flavors into an unforgettable visual experience.