CAT 707 — The Titan of the Earth
Launch of the new CAT 707 wide-body truck. Photo and video
to present it as what it is: the absolute king of dust.
Caterpillar was about to launch the 707, the first model in a new line of mining trucks. They asked us for the launch photo and video, and the idea was simple: show the power and the size of the machine. No studio, no clean background. We wanted to see it on its own turf, in dirt, mud and sandstorms. A monster at work.
to present it as what it is: the absolute king of dust.
Caterpillar was about to launch the 707, the first model in a new line of mining trucks. They asked us for the launch photo and video, and the idea was simple: show the power and the size of the machine. No studio, no clean background. We wanted to see it on its own turf, in dirt, mud and sandstorms. A monster at work.
We gave it a name to build everything around it: the Titan of the Earth. From there we built the visual world on three languages that blend together:
Found footage.
The monster seen through a security camera, with timecode, as if the camera had caught it by accident.
The monster seen through a security camera, with timecode, as if the camera had caught it by accident.
Big shots.
Cinematic heroism, golden hour, low angles. The machine's moment of glory.
Cinematic heroism, golden hour, low angles. The machine's moment of glory.
Epicness.
Raw power and close-ups. Metal, caked-on dirt, mechanical brutality.
Raw power and close-ups. Metal, caked-on dirt, mechanical brutality.
Client: CAT
Agency Partner: Brands&People
Fools
Julio Alanís: Founder
Emmanuel Tovar: AI head
Dassaev Durán: Sound Designer
Luis Palma: AI Executive Producer
Everything was produced with AI and human direction.
Services: Audiovisual Creation, AI Content Generation, Storyboarding.
Technologies: Magnific, Seedance & Kling
Year: 2026
Agency Partner: Brands&People
Fools
Julio Alanís: Founder
Emmanuel Tovar: AI head
Dassaev Durán: Sound Designer
Luis Palma: AI Executive Producer
Everything was produced with AI and human direction.
Services: Audiovisual Creation, AI Content Generation, Storyboarding.
Technologies: Magnific, Seedance & Kling
Year: 2026