ADO Platino - The New Era
For the launch of the new ADO Platino fleet in 2025, we at Fools led the audiovisual development under the concept Modo Platino, blending creative direction with AI-driven production. We created the main commercial using MidJourney to design characters and environments, while we integrated the new Irizar i8 Efficient bus using Seedream, achieving realistic light behavior, reflections, and material physics. We then animated the entire piece in Kling and Veo3, crafting cinematic camera movements, subtle gestures, and a premium aesthetic that matched the luxury of the Platino experience. Our hybrid workflow allowed us to deliver a cinematic-quality spot within optimized production times, without compromising the artisanal attention to detail.
In addition to the hero film, we produced two complementary key pieces for the brand. We designed the Features Piece as a beauty-driven showcase of the bus, focusing on design highlights, metallic texture work, studio-style lighting, and slow, elegant animations that evoke luxury inside and out. We also created the Safety Piece, a visual guide with animated diagrams, functional close-ups, and clear instructions that help passengers use the intelligent reclining system, storage features, and new onboard amenities. Throughout all three pieces, we maintained a minimal, refined, and tech-driven aesthetic, building a unified visual identity for the new era of ADO Platino through the combination of AI craft and storytelling.
Client: ADO Platino
Agency Partner: BBS

Fools
Julio Alanís: Founder
Rodrigo Salazar: AI head
Daniel Mata: AI Art Director
Emmanuel Tovar: AI Artist
Rolando Matus: AI Designer
Paola Rincón: Account Manager

Services: Audiovisual Creation, AI Content Generation, Storyboarding, AI animation.
Technologies: MidJourney, Luma, Runway, Kling.
Year: 2025
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